Comme des Garçons (CDG), translated as “Like Boys” in French, is a fashion house transcending conventional norms, transforming from a rebellious spirit in the fashion industry to a powerhouse on the runway. Founded by Rei Kawakubo in 1969, CDG has redefined avant-garde fashion, leaving an indelible mark on the industry. This exploration delves into the history and evolution of Comme des Garçons, tracing its rebellious beginnings to its current influential status on the fashion runways.

The Birth of Comme des Garçons

Rei Kawakubo’s Vision

Rei Kawakubo, a visionary designer from Tokyo, established Comme des Garçons in 1969. Kawakubo’s vision was radical; she sought to challenge conventional beauty standards and break traditional fashion rules. Her avant-garde approach was evident from the outset, setting the tone for CDG’s disruptive trajectory in the industry.

Early Years of Rebellion

The early collections of Comme des Garçons Hoodie were marked by their unconventional designs, monochromatic palettes, and deconstructed silhouettes. Kawakubo’s rejection of established fashion norms led to a revolution in the industry, challenging the prevailing notions of beauty and style.

Evolution Through the Decades

1980s: Pioneering Avant-Garde

During the 1980s, Comme des Garçons became synonymous with avant-garde fashion. The brand’s experimental designs, asymmetrical shapes, and innovative use of materials garnered attention and controversy. The “Destroy” collection, known for its distressed and raw aesthetics, stirred debate and fascination within the fashion community.

1990s: Expansion and Collaboration

Entering the 1990s, CDG expanded its presence globally. Rei Kawakubo’s collaborations with artists, such as the renowned British designer Vivienne Westwood, and her unconventional partnerships pushed the boundaries of fashion collaborations, contributing to CDG’s growing influence.